A friend of mine writes about Social Media and Philanthropy. She's been writing about it since long before it was a buzz word, but it's all the rage now. What's unfortunate is that the same problems that often make philanthropy ineffective are absolute poison when it comes to social media.
Philanthropic organizations often have the curse of no clear cut measures of success. They go through the motions because it's what they're "Supposed to do." This approach is a catastrophe in social media. Social media is all about connecting. If you just broadcast you're going nowhere. I suspect a flurry of philanthropies broadcasting stuff on Facebook and Twitter and thinking they have a social media strategy. Good luck with that.
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